"BUT AMAZON CAN DO THIS"
INVESTED IN JULY 2018
BoonBox is an impact venture that focuses on achieving the triple goals of rural distribution, rural project implementation and rural consultancy, leveraging years of experience in last mile distribution and expertise in working in rural markets. It is designed to reach the farthest towns and villages in the hinterland and is constructing a robust channel to distribute products and services of immense social value to lower income groups.
FOUNDERS / MISFITS
"Indian villages and small towns are home to a population of roughly 1 billion people. The rural consumer is aspirational and increasingly seeking sophisticated products and services. We have always focused on providing the most appropriate products, backed by home delivery (irrespective of distance) and top class after sales service.)"
"Rural India despite its size has no access to aspirational goods through any form of retail. The ability to provide retail using technology in a cost efficient manner is a large opportunity"