"BUT SHE'S JUST A BLOGGER"
PARTNERED IN NOVEMBER 2017
The company is a content platform focusing on lifestyle publishing articles, videos and pictures as content mediums and using its own website and social media and content sharing platforms as distribution channels. It has a reach of more than 30 million people in India and is synonymous with Bollywood, lifestyle and beauty with a strong aspirational element to the brand. A content to commerce approach where the brand leverages its unique positioning provides an opportunity for them to launch products in multiple segments.
FOUNDERS / MISFITS
"MissMalini Entertainment is an influencer media brand that creates highly engaged communities through multi-platform content focused on women. Our goal is to entertain, connect and inspire a vastly underserved demographic that is coming online in the hundreds of millions and forming the next generation of Indian consumers"
Rehan Yar Khan
"There is a significant opportunity to create influencer brands in this age of social media. Once established the influence can be bring about multiple benefits."