"BUT SHE'S JUST A BLOGGER"
CONTENT COMMERCE
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PARTNERED IN NOVEMBER 2017

The company is a content platform focusing on lifestyle publishing articles, videos and pictures as content mediums and using its own website and social media and content sharing platforms as distribution channels. It has a reach of more than 30 million people in India and is synonymous with Bollywood, lifestyle and beauty with a strong aspirational element to the brand. A content to commerce approach where the brand leverages its unique positioning provides an opportunity for them to launch products in multiple segments.

FOUNDERS / MISFITS

Malini Agarwal 

 

"MissMalini Entertainment is an influencer media brand that creates highly engaged communities through multi-platform content focused on women. Our goal is to entertain, connect and inspire a vastly underserved demographic that is coming online in the hundreds of millions and forming the next generation of Indian consumers"

DEAL TEAM

Rehan Yar Khan

Abhirup Sarkar

"There is a significant opportunity to create influencer brands in this age of social media. Once established the influence can be bring about multiple benefits."

OTHER INVESTORS
NEWS, VIDEOS & PRESS
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July 06, 2019

‘Hustle hard’: How Malini Agarwal built India’s biggest Bollywood news business ‘MissMalini’

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December 21, 2016

From Entertainment Blog To New Age Publishing Platform: MissMalini’s Journey Through The Years

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