"BUT THERE IS ALREADY AMUL"
DAIRY SUBSCRIPTION COMMERCE
PARTNERED IN FEBRUARY 2017
Country Delight aims to provide natural, fresh and unadulterated milk directly to the doorstep of the consumer. It works on a subscription based business model and sells 100% natural cow and buffalo milk sourced within a 100 km radius and delivers fresh to the doorstep of the consumer within 24 to 36 hours of milking.
FOUNDERS / MISFITS
"We sought out to solve the problem of providing the purest possible milk for our kids and ended up with an amazing business model that is a modern day take on the age old concept of the milk man. We built our business model through the use of technology to scale and an obsessive focus on consumer. Our journey with Orios has been that of transforming Country Delight from a good business model to a fast growing consumer brand. Their immense contribution was in helping us define who Country Delight is and what we stand for. This has become the foundation of what we do today and what we are going to do in the future"
"People don't realise what they are drinking from state co-ops is stale and often adulterated milk. To be able to get fresh and pure milk was just so important to every Indian household"