"THERE ARE TOO MANY LINGERIE BRANDS"
PARTNERED IN NOVEMBER 2017
The PrettySecrets brand has been positioned as a young, fun and edgy lingerie brand at affordable prices. It aims to capture the market with a combination of offline franchise stores, multi brand retail stores, shop in shop stores and ecommerce channels.
FOUNDERS / MISFITS
"We have worked with Rehan & team Orios team since its inception and couldn’t have asked for better partners. Their focus and advice is more entrepreneurial than most VC which is far more insightful and useful to consumer businesses like PrettySecrets. Possibly the best advice we have got from Orios is to be patient, determined and persistent. Success cannot be harvested overnight and its great to have partners who ride the ups and the downs with you. Orios is the kind of team you want in your corner when you are going through the bouts"
"Fun affordable lingerie was one of the largest apparel gaps in India. Either lingerie was fun and expensive or reasonable and plain"